"Take control of your finances with TWIG!"
As a relatively new entrant in the market, the brand was in need of a smart and strategic launch. In order to successfully achieve this we needed to develop the big idea, craft the logo and branding, devise the strategic communication orientation, and present a 360° transparent digital experience allowing us to be positioned as the partner of choice for service excellence.
Establish the brand in Dubai's competitive fintech sector and creating impact against similar brands. Additionally, conduct a revamp for dynamism while maintaining consistency.
Delivered a well-thought-out, creative strategic approach for the brand and presented tailor-made assets supporting current branding, including iconography and illustrations.
Launch a website to have an informative platform accesible to the public.
Designed and developed an informative website to briefly introduce the app to the public and engage them to register their interests to be the first people to test the app out.
Launch the brand on social media to spread awareness, build a community, boost leads and generate sales.
Created an impactful digital marketing strategy from catchy, informative content, and dynamic designs and managed daily postings across all social media platforms.
Explain further what the app is all about since it's new.
Created app preview screenshots and a short video to highlight the app's main features and functionalities, which will be used to educate the target audience
